I pursued the idea and my Director realized the value when I explained that this man was a Brand Champion and we could use the interview as a customer testimonial for product introduction.
I have managed the oversight and development of corporate websites for B2B and B2C companies and have been responsible for content updates. My diverse background includes everything from creative design to database marketing, CRM management, lead generation, email marketing and tradeshow management.
That 'aha!' moment for her led to the execution of the project and a $20K budget. This first interview led to larger budgets and two additional interviews. The department continues to follow this strategy with new product launches.
I see potential where others may have overlooked it. In my role at Hewlett-Packard I realized that a famous cinematographer was an avid user of a high-end HP DreamColor monitor and had even blogged about the product. I believed that if we could interview the cinematographer and promote the video on YouTube, HP.com and through PR that we could gain additional traction for this high-end, color critical display.
I love every part of marketing, from the strategy to design, testing and execution and analytics. I am just as happy to work with data as I am with creative design. There are so many moving parts, and each one has the potential to bring new life and new customers, and that's what I love about what I do for a living.
I started my career in print marketing and my role quickly expanded to digital marketing for email and web. I have managed product marketing for a high-tech company and loyalty marketing for a U.S. retailer. I have used social media to launch new companies and gain tremendous fan engagement.
I was laid off from my role of Marketing Manager in 2017, and jumped right into creating my own marketing agency. I built Quality SEO from the ground up, and my goal is to help small business owners grow their companies through localized marketing, SEO, analytics and great social media content.
I have managed everything from small one-off campaigns all the way up to $25 million promotions. I'm not afraid to pursue new technologies and much of my experience easily transfers into learning new skills and new technologies such as developing new SharePoint sites, building websites and incorporating analytics - which is where the real information is stored.
I am fortunate to have begun my marketing career when print and digital converged.
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